Entrepreneur · Researcher · Writer · Singer
I publish research, marketing articles, songs, quotes, and personal reflections. I welcome penpals worldwide.
Experimental evidence showing how small framing changes shift consumer choices; practical implications for ethical marketing and clearer policy design.
This paper tests how subtle wording and visual cues on digital platforms influence decision-making. Results show consistent shifts in choice probability when default options are framed as "recommended" versus "popular."
A field experiment measuring how brief attention prompts increase recall and conversion for low-salience ads; includes practical recommendations for ethical attention design.
I explain a simple three-step framework for testing messaging, measuring attention, and scaling what works while protecting user autonomy.
A breakdown of low-cost experiments that reveal which visual cues increase trust and which backfire when overused.
A gentle acoustic song about distance and connection. Warm guitar, intimate vocals, and a simple chorus meant for late-night listening and quiet reflection.
A melodic, rhythmic track about finding stillness in busy places. Layered harmonies and a driving piano line make it suitable for both radio and intimate live sets.
Change often arrives as a series of small shifts. The work of research is to notice those shifts early and translate them into ideas that help people make better decisions.
Attention is scarce but not fixed. Thoughtful design can create space for meaningful messages without exploiting cognitive shortcuts.